Post by account_disabled on Dec 27, 2023 19:52:46 GMT -8
Ricardo Pérez Valcárcel has been appointed new Marketing Director at JCDecaux Spain , reporting to the General Management of JCDecaux Spain. Pérez Valcárcel, who since 2018 has served as Marketing Director at JCDecaux México, will lead the general marketing strategy with the objective of optimizing the positioning and brand value of JCDecaux , as well as launching new initiatives that will increase the overall efficiency of the business. . The professional will be in charge of the different areas that make up the Marketing department -Strategy, Research, Data, Innovation.
Design and Communication- and will take an active part in the development of strategic pillars for JCDecaux such as the promotion and commercialization of digital products, with special focus Phone Number List on programmatic sales abroad, and alliances with third parties in terms of data and innovation. Pérez Valcárcel has more than 10 years of experience in the skills associated with marketing and product functions in various sectors in Mexican companies and other multinationals established in Mexico, such as Nestlé, ACH Foods México and Grupo Herdez . He later made the leap from agencies to the medium, becoming Marketing Director of JCDecaux Mexico.
A position he held from 2018 until his current incorporation into JCDecaux Spain also as Marketing Director. Knowing that the medium is a living and constantly changing environment allows us to combine our strengths - creativity, innovation and business experience - to offer a solution adapted to the real needs of advertisers and agencies ," says Ricardo Pérez Valcárcel, for whom the The key to a good strategy lies in knowing well the scenario in which we operate and its rules of the game. Carlos Barón, General Director of JCDecaux, has highlighted the relevance of a profile like Ricardo, with experience and clear orientation towards digital , innovation and creativity , to face this new stage for the Foreign sector with maximum strength.
Design and Communication- and will take an active part in the development of strategic pillars for JCDecaux such as the promotion and commercialization of digital products, with special focus Phone Number List on programmatic sales abroad, and alliances with third parties in terms of data and innovation. Pérez Valcárcel has more than 10 years of experience in the skills associated with marketing and product functions in various sectors in Mexican companies and other multinationals established in Mexico, such as Nestlé, ACH Foods México and Grupo Herdez . He later made the leap from agencies to the medium, becoming Marketing Director of JCDecaux Mexico.
A position he held from 2018 until his current incorporation into JCDecaux Spain also as Marketing Director. Knowing that the medium is a living and constantly changing environment allows us to combine our strengths - creativity, innovation and business experience - to offer a solution adapted to the real needs of advertisers and agencies ," says Ricardo Pérez Valcárcel, for whom the The key to a good strategy lies in knowing well the scenario in which we operate and its rules of the game. Carlos Barón, General Director of JCDecaux, has highlighted the relevance of a profile like Ricardo, with experience and clear orientation towards digital , innovation and creativity , to face this new stage for the Foreign sector with maximum strength.